All India Management Association
Establishing AIMA’s flagship courses as a top choice for management aspirants.
AIMA - MAT Examination
Connected Ambition With Opportunity
2-Pillar Framework for Digital Credibility & Candidate Experience
01
Built a storytelling layer around MAT through student and academic voices, creating relatable touchpoints for aspirants across digital platforms.
02
Enhanced MAT’s digital presence by developing a dedicated website designed for clarity, accessibility, and smoother information flow.
Building Credibility Through Authentic Experiences and Expert Guidance
To help aspirants understand the value of MAT, we highlighted perspectives from those who had experienced or worked closely with the exam.
Student Bites:
Recorded short, impactful interviews where candidates spoke about how MAT supported their academic and career journeys, helping aspirants visualise the opportunities ahead.
Academic Perspectives:
Featured insights from management educators who shared their views on MAT’s role in shaping future management professionals.
Digital Storytelling:
Published these perspectives across MAT’s social media channels to spark engagement, build credibility, and make the exam feel more accessible and aspirant-focused.
Strengthening MAT’s Digital Touchpoint Through Website Development
We created a comprehensive digital home for MAT that simplified information access and improved candidate navigation.
Website Development:
Designed and built a dedicated MAT website that clearly presents exam details, structure, formats, and key updates.
User-Centric Experience:
Streamlined the layout and content flow to help aspirants understand the exam effortlessly and access relevant resources without confusion.
Trust & Visibility:
Positioned the website as the primary, reliable destination for all MAT-related communication, contributing to a more cohesive digital identity.
Results and
Impact
Impact
Reinforced MAT’s digital credibility by combining authentic voices with a strong online presence.
Improved engagement on social platforms through relatable, experience-led content.
Created a clear, authoritative digital destination for aspirants through the new MAT website, strengthening visibility and ease of access.
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