National Museum

Repositioned the National Museum as a dynamic storyteller of India’s heritage, blending art, history, and innovation to connect with a new generation of audiences.

2-Pillar Framework for Cultural Growth

Crafted a legacy-led storytelling framework that highlighted the National Museum’s heritage through compelling visuals and modern narratives.

Strengthened audience engagement by amplifying event coverage, artist interactions, and digital conversations across platforms.

Crafting a Legacy-Driven Narrative

To celebrate the National Museum’s heritage, we built a storytelling framework that translated history into emotion and discovery.

Cultural Storytelling:

Showcased iconic artefacts through short-form videos and carousel narratives, highlighting India’s artistic evolution.

Modern Interpretation:

Reframed traditional exhibits using visual storytelling and interactive content to make them accessible to younger audiences.

Thought Leadership:

Positioned NM as a space where art meets intellect, driving cultural awareness through curator talks and educational features.

Digital Coverage & Engagement

From exhibition floors to social feeds, we brought the museum’s energy online.

Event Documentation:

Covered exhibitions, workshops, and cultural showcases with immersive on-ground storytelling.

Audience Connection:

Captured artist interactions and moments that built emotional recall.

Extended Reach:

Turned live events into digital conversations, expanding the museum’s cultural footprint.

Community Building:

Created a sense of belonging among art lovers, students, and visitors alike.

Results and
Impact

Reframed National Museum as a space where culture feels alive.

Achieved a 3x increase in content reach and 5x jump in overall views within three months of campaign activation.

Drove consistent follower growth, from 24.9K to 26.4K, reflecting sustained engagement through storytelling-led content.

Strengthened NM’s digital identity as a dynamic cultural hub, translating online engagement into increased visibility for exhibitions and workshops.

Have a vision? Let’s bring it to life. Reach out and let’s craft the future of your brand together.

All India Management Association

Algo8

Ikigai school of AI