Kake Da Hotel

Repositioned Kake Da Hotel as a heritage food icon reborn for Mumbai, celebrating Delhi’s legendary flavours through a modern, digital-first identity.

4-Pillar Framework for Brand Growth

Strengthened Kake Da Hotel’s position as the custodian of authentic North-Indian culinary heritage.

Amplified emotional and cultural connection with the brand’s legacy of taste and tradition.

Expanded outreach through digital campaigns, influencer collaborations, and PR initiatives.

Enhanced engagement through AI-powered storytelling and sentiment-driven audience insights.

Crafting a Legacy-Driven Narrative

To reinforce Kake Da Hotel’s mission, we developed a compelling storytelling framework:

Heritage & Authenticity:

Reintroduced the brand’s 1931 roots, spotlighting its journey from Delhi’s Connaught Place fame to Mumbai’s vibrant food scene.

Icons of Flavour & Tradition:

Created campaigns that positioned signature dishes like Butter Chicken, and Rara Paneer as timeless symbols of Punjabi excellence.

Stories of Taste and Time:

Blended nostalgia with modern relevance, highlighting how flavours, people, and memories have kept the Kake Da Hotel tradition alive through decades.

Thought Leadership Positioning:

Positioned Kake Da Hotel as the benchmark for authentic Punjabi cuisine through editorial features, heritage collaborations, and food-culture discussions.

Digital-First Engagement & Community Building

To mobilize sentiment and drive participation, we launched:

Menu Storytelling & Visual Identity:

Revamped menu and visual language to highlight signature dishes as cultural icons, transforming food into a storytelling medium.

Influencer Strategy:

Collaborated with Mumbai food creators, cultural voices, and heritage storytellers to amplify reach and credibility across digital media.

Expanding Digital Presence & Brand Footprint

To sustain awareness and grow visibility across Mumbai, we executed:

City-Specific Campaigns:

Localized content for each branch, blending community stories, staff spotlights, and regional audience insights to make every location a neighbourhood favourite.

Strategic Collaborations:

Partnered with delivery platforms to position Kake Da Hotel as the go-to destination for authentic North-Indian comfort food.

Data-Led Engagement & Storytelling Innovation

To deepen connection and measure sentiment, we leveraged technology through:

AI-Powered Insights:

Analysed social and review data to understand diner preferences, feedback patterns, and emotional triggers behind brand loyalty.

Data-Driven Brand Narratives:

Used insights to craft stories that reflected diner sentiment, seasonal trends, and audience preferences across digital platforms.

Results and
Impact

Reframed Kake Da Hotel as a legacy brand with modern digital relevance, bridging nostalgia with new-age appeal.

Generated significant digital traction, expanding the brand’s footprint across Mumbai’s food and lifestyle audiences.

Strengthened emotional resonance, translating online buzz into loyal, repeat diners and growing community engagement across all four branches.

Have a vision? Let’s bring it to life. Reach out and let’s craft the future of your brand together.

All India Management Association

Algo8

Ikigai school of AI