Engage individuals unfamiliar with AIMA by building brand awareness and relevance.
Highlighted AIMA’s Inclusive environment and global reach through stories of diverse student backgrounds and international collaborations.
Learning:
Excellence:
Alumni:
Featured stories of successful AIMA alumni across various sectors to inspire rospective students and build brand credibility.
Highlights:
Provided insights into AIMA’s key events, Workshops, and seminars to reflect its dynamic and engaging community.
Connections:
Showcased AIMA’s strong network and collaborations with industry leaders to emphasize the practical value of its programs.
Emphasize AIMA’s rich history and legacy to establish credibility and trust with new audiences.
AIMA
Created compelling content that narrates the journey of individuals associated with AIMA, highlighting their achievements and experiences.
Milestones
Emphasized key milestones in AIMA’s history, Illustrating its long- standing impact and contributions to management education.
Values
Highlighted the legacy of AIMA, its foundational values, and its role in shaping leaders across industries.
Excellence
Provided insights into what AIMA encompasses, including its governance structure, Renowned faculty, and Educational Approach.
and Global Ties
Showcased AIMA’s strong connections with government bodies and international organizations, underlining its global presence and influence.
Showcase the innovative courses offered and the high caliber of faculty to attract aspirational learners.
Pedagogy
Emphasized AIMA’s career-focused approach, including practical learning, case studies, and industry-relevant curriculum.
Formats
Highlighted the ease and accessibility of AIMA’s course formats, catering to diverse learning needs and schedules.
Collaborations and Faculty Connect
Showcased partnerships with global institutions and featured interactions with AIMA’s expert faculty to emphasize the quality and international scope of education.
Promoted AIMA’s robust network offering internships, industry events, and collaborations with agencies and government bodies, providing real-world exposure and opportunities for students.
Government Bodies
Highlighted AIMA’s involvement in case studies with notable organizations, demonstrating its practical engagement and impact in the field of management.
Implement new-age sales strategies and performance marketing to efficiently reach and convert new audiences by optimizing Customer Acquisition Cost (CAG).
Funnels
Utilized the produced content showcasing AIMA’s diversity, legacy, and career opportunities to create high-intent marketing funnels.
Campaigns
Focused on Instagram to capture and engage a younger audience, using targeted ads and interactive content like stories, reels, and carousels.
through Psychometric Tests
Implemented psychometric tests to attract potential students, providing personalized course recommendations based on their interests and strengths.
Optimization
Guided leads from awareness to action, effectively nurturing them through personalized content and strategic retargeting, ultimately driving course enrollments.
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