Our strategy for AIMA began with a thorough understanding of its heritage and legacy. We aimed to reposition the brand to make it more digitally native and appealing to Gen Z, while preserving its esteemed heritage.
By integrating cutting-edge digital tools and a fresh, modern perspective, we sought to bridge the gap between tradition and innovation.
We successfully rebranded AIMA with a contemporary visual identity that resonates with younger audiences.
This included updating their digital presence with engaging, interactive content that highlights AIMA’s rich history while showcasing its forward-thinking initiatives.
Our efforts encompassed social media strategies, digital marketing campaigns, and interactive content that fostered deeper connections with Gen Z. The revitalized brand now effectively communicates AIMA’s commitment to innovation and excellence in management education, making it more relevant and attractive to the younger generation.
