National Gallery of Modern Art | 3 Min read
NGMA’s ‘Art Beyond Canvas’ turns heritage into a multi-sensory experience
A cultural initiative that reimagined the legacies of Nicholas Roerich and Amrita Sher-Gil through fragrance, flavor, and artistic storytelling.
Event’s impact:
influencers engaged on-ground
15
+
total views across all creator content
450
K+
total likes from audience engagement
4
K+
stories shared by creators
100
+
The story behind the campaign
Art Beyond Canvas was more than an event; it was an experience.
Curated and executed by Lokpriy at the National Gallery of Modern Art, Delhi, this invite-only influencer engagement brought art, perfume, and storytelling into one sensory moment.
Set in NGMA’s lawns, the Olfactory Experience invited creators to reinterpret the works of Nicholas Roerich and Amrita Sher-Gil through customized perfumery. Each fragrance echoed a painting’s mood — from the Himalayas’ calm to Sher-Gil’s vivid portraits.
Over 20 creators, artists, and cultural voices attended, amplifying the event through 120+ Instagram stories, reels, and live interactions.
With more than 470K views and strong organic engagement, the campaign extended NGMA’s presence beyond its walls, making Indian art feel alive, tangible, and contemporary.
The narrative is still unfolding, with deeper layers yet to be discovered.
Every great journey is shaped by ideas, ambition, and a drive to create what’s next. Step inside to explore the vision, the people, and the purpose behind what we’re building.
