NGMA’s ‘Art Beyond Canvas’ turns heritage into a multi-sensory experience

National Gallery of Modern Art | 3 Min read

A cultural initiative that reimagined the legacies of Nicholas Roerich and Amrita Sher-Gil through fragrance, flavor, and artistic storytelling.

Event’s impact:

influencers engaged on-ground

15 +

total views across all creator content

450 K+

total likes from audience engagement

4 K+

stories shared by creators

100 +

The story behind the campaign

Art Beyond Canvas was more than an event; it was an experience.
Curated and executed by Lokpriy at the National Gallery of Modern Art, Delhi, this invite-only influencer engagement brought art, perfume, and storytelling into one sensory moment.

Set in NGMA’s lawns, the Olfactory Experience invited creators to reinterpret the works of Nicholas Roerich and Amrita Sher-Gil through customized perfumery. Each fragrance echoed a painting’s mood — from the Himalayas’ calm to Sher-Gil’s vivid portraits.

Over 20 creators, artists, and cultural voices attended, amplifying the event through 120+ Instagram stories, reels, and live interactions.
With more than 470K views and strong organic engagement, the campaign extended NGMA’s presence beyond its walls, making Indian art feel alive, tangible, and contemporary.

The story hasn’t ended yet, you have left so much undercover.

At NGMA Delhi, we reimagined the art of Roerich and Sher-Gil through scent, flavour and storytelling.
An invite-only evening that turned paintings into living sensations, blending culture with creators and conversations.

All India Management Association

Ikigai school of AI

Algo8