Flag Foundation of
India (FFOI)
Reigniting National Pride Through Strategic Branding
OBJECTIVES
4-Pillar Framework for Brand Growth
01
Strengthen FFOI’s position as the custodian of India's national flag movement.
02
Amplify emotional and cultural connection with the Tiranga.
03
Expand outreach through digital campaigns, influencer collaborations, and PR.
04
Enhance engagement with AI-powered storytelling and audience sentiment analysis.
OBJECTIVE 1
Crafting a Legacy-Driven Narrative

To reinforce FFOI’s mission, we developed a compelling storytelling framework:

Patriotism & Unity:

Showcased the impact of the flag democratization movement led by Naveen Jindal.

Symbols of National Identity:

Created campaigns emphasizing the Tiranga as a symbol of unity, sacrifice, and collective pride.

Emotional Storytelling:
  • Featured personal flag stories from citizens, armed forces, and youth.
  • Highlighted the historical significance and constitutional rights behind flag-hoisting.
Thought Leadership Positioning:

Positioned FFOI as the pioneer in flag rights advocacy through panel discussions, articles, and historical retrospectives.

OBJECTIVE 2
Digital-First Engagement & Community Building

To mobilize national sentiment and participation, we launched:

Social Media-Driven Campaigns
  • #MeraDhagaMeraTiranga: Encouraged citizens to share personal Tiranga stories, reinforcing a collective emotional bond.
  • Digital Tiranga Movement: Interactive map tracking national flag hoisting milestones.
  • Tiranga Tributes: High-impact video reels featuring everyday heroes, veterans, and cultural figures.
Influencer & PR Strategy
  • Collaborated with public figures, historians, and social activists to amplify reach.
  • Featured editorials and op-eds in leading publications emphasizing the cultural and legal journey of the Tiranga.
OBJECTIVE 3
AI-Driven Storytelling & Audience Sentiment Analysis

To create impactful, data-backed campaigns, we:

Developed an AI-Powered Content Hub
  • Curated 1000+ stories of patriotism, sourced through citizen engagement.
  • Deployed AI sentiment tracking to measure emotional resonance with campaigns.
Automated Digital Engagement
  • Integrated AI chatbots for real-time interaction, flag history insights, and event participation.
  • Used predictive analytics to refine content strategies and optimize digital reach.
OBJECTIVE 3
Scaling Impact Through Events & Ground Activations

To enhance offline engagement, we executed:

National Flag Hoisting Drives
  • Installed monumental flags across India, reinforcing visibility and civic pride.
  • Partnered with schools and local communities for Tiranga awareness workshops.
Annual Patriotism Awards
  • Launched the National Pride Youth Awards, recognizing individuals championing social impact.
  • Integrated citizen participation through social voting and grassroots nominations.
Educational Collaborations
  • Developed school curriculums highlighting India’s flag history and constitutional rights.
  • Partnered with universities and institutions for Tiranga-centric leadership programs.
Results and
Impact

Reframed NGMA as a vibrant cultural destination—preserving heritage while connecting with a modern global audience

Generated significant buzz, driving digital amplification and expanding NGMA’s cultural footprint across key platforms.

Strengthened NGMA’s modern identity, boosted digital interactions, and translated online engagement into physical footfall.

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Established Ikigai School of AI’s brand identity, reflecting innovation and accessibility.

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