AIMA connects with Gen Z through real stories of learning and growth

All India Management Association | 8 Min read

A digital storytelling campaign that captured the authentic voices of young learners, highlighting ambition, adaptability, and purpose in a changing world.

The campaign’s reach tells the story

total views across all content

270 k+

total likes and engagements

15 K+

The story behind the campaign

Gen Z connects with honesty. They look for inspiration in people who feel relatable—peers who share real challenges, real ambitions, and real progress.

Lokpriy built Gen Z Connect with AIMA around that insight. The campaign focused on personal storytelling, capturing young learners as they spoke about their aspirations, experiences, and the choices shaping their future.

The videos highlighted themes that matter to Gen Z: career flexibility, self-driven growth, and finding meaning in education. Each story felt grounded, direct, and made for a generation that values authenticity over polish.

With more than 288K views and strong positive sentiment, the campaign helped AIMA build a closer, more human connection with young audiences—turning real journeys into real impact.

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