Ikigai School of AI
Transforming AI Education with Strategic Branding
OBJECTIVES
4-Pillar Framework for Brand Growth
01
Position Ikigai School of AI as a trusted leader in AI education
02
Increase credibility and engagement through thought leadership
03
Drive enrollments through AI-powered funnel automation
04
Strengthen community presence via social media and influencer campaigns
Image0008
9
1
2
OBJECTIVE 1
Establishing Thought Leadership and Brand Trust

To position Ikigai as an authority in AI education, we focused on:

Expert-Led Content:

Highlighted faculty expertise and AI collaborations.

Industry-Relevant Learning:
Showcased real-world applications of AI.
Student Success Stories:
Shared testimonials to build trust and relatability.
Corporate Training Impact:

Communicated the effectiveness of AI programs through business case studies.

Inspiring Students to think beyond Boundaries(15.10.24)
ITC Aman Singhal
ITC Analytics Accelerator
ITC's Data Advantage_Ashutosh Joshi 222(18.10.24)
Jitendra- Will AI Replace Humans Learn AI or Get Left Behind! (05.12.24)
Niraj_Tanwar
Shaping the Future of AI Education-Nandan Mishra
AI is the buzzword right
OBJECTIVE 2
Enhancing Engagement and Community Growth

To create an active and engaged AI-learning ecosystem, we implemented:

Interactive Social Media Campaigns:
  • AI-based quizzes and challenges.
  • Live Q&A sessions with industry experts.
  • Engaging polls and discussion forums on AI trends.
Influencer & PR Outreach:
  • Collaborated with AI educators and professionals to amplify reach.
  • Secured media placements in top education and tech publications.
5
7
8
OBJECTIVE 3
AI-Driven Funnel Automation for Enrollment Growth

We implemented a data-backed funnel strategy to streamline lead generation and increase conversions:

Top of Funnel (TOFU):
  • Instagram-first campaigns showcasing AI career opportunities.
  • Engaging reels, student testimonials, and animated explainers.
Middle of Funnel (MOFU):
  • LLM-powered self-assessment quizzes for personalized course recommendations.
  • AI-driven email sequences nurturing leads with success stories and program benefits.
Bottom of Funnel (BOFU):
  • Retargeting campaigns and automated follow-ups.
  • WhatsApp and chatbot-driven consultations to address last-mile doubts and boost enrollment rates.
1
02
03
04
05
OBJECTIVE 4
Optimizing Performance & Measuring Impact

To ensure continuous growth, we:

Integrated AI-powered sentiment analysis

to track brand perception and engagement.

Implemented predictive analytics

to refine marketing strategies based on real-time data.

Optimized content performance

by analyzing user interactions and engagement rates.

1
2
3
4
468399718_996427369167368_7415188392604130387_n
469289484_552582184408444_2679375385844072662_n
472657585_1026140906196014_9200905627756100566_n
472857168_1131215444572863_5650252429197964366_n
473081777_1026334342843337_1479373517975468915_n
Results and Impact

50% Increase in lead engagement via LLM-powered quizzes.

30% Higher Conversion Rate through AI-driven funnel automation.

Significant Brand Growth with a strong social media presence and influencer collaborations.

Flag Foundation of India
Established Ikigai School of AI’s brand identity, reflecting innovation and accessibility.
Algo8
Repositioned Algo8 as a leader in AI solutions with a
precise and innovative brand identity
NEWSLETTER
Let’s Build Something Extraordinary.

Have a vision? Let’s bring it to life. Reach out and let’s craft the future of your brand together.