A creator-led campaign that brought the brand’s iconic Punjabi flavours to new audiences and turned digital buzz into real restaurant footfall.
Kake Da Hotel has a legacy that people trust, but the challenge was turning that legacy into excitement for a younger, digital-first audience. The goal was simple: remind people what authentic Delhi Punjabi food tastes like and drive them back to the restaurant.
Lokpriy partnered with creators who genuinely connect with food culture. Each influencer explored Kake’s signature dishes in their own style — conversational, honest, and flavour-focused. The content felt real, not scripted, which made it resonate with viewers who were already tired of polished, over-produced food content.
The videos showcased the warmth of the food, the nostalgia behind every recipe, and the restaurant’s unmistakable identity. As the reels circulated, the interest translated into action. More people walked in, tables filled faster, and weekend footfall saw a clear lift.
With more than 811K views and thousands of organic interactions, the campaign turned storytelling into sales and re-established Kake Da Hotel as a must-visit destination for anyone craving true Punjabi flavours.
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