Lovely Professional University (LPU)
Strategic brand transformation
4-Pillar Framework for Brand Growth
01
Creating a Larger than-Life Brand Image for LPU
02
Boosting Community Engagement and Belongingness
03
Reducing Cost of Acquisition through Brand Awareness
04
Increasing Fees and Reaching New Target Groups
Creating a Larger than-Life Brand Image for LPU

Engage individuals unfamiliar with AIMA by building brand awareness and relevance.

Diversity:

Showcased LPU’s multicultural environment through student stories and international collaborations.

Career Focused Learning:
Highlighted LPU’s industry-relevant education & real-world learning experiences.
Brilliance in Academics:
Promoted academic excellence through student achievements and faculty research.
Great Alumni:

Featured inspiring alumni success stories across diverse industries.

Event Insights:

Provided glimpses into LPU’s vibrant campus events and activities.

Industry Leader Connect:

Showcased LPU’s partnerships and interactions with industry leaders.

Boosting Community Engagement and Belongingness

Emphasize AIMA’s rich history and legacy to establish credibility and trust with new audiences.

Stories Communication

Shared personal stories from students, alumni, and faculty to build connections and relatability.

Engagement Contests

Launched interactive contests & challenges to actively engage the community & Boost participation.

Extracurricular Activities

Highlighted various clubs, sports, & cultural activities to showcase LPU’s vibrant student life.

Great Alumni

Featured inspiring alumni success stories across diverse industries.

All-Rounder Student Profiles

Featured profiles of students excelling in Academics, Sports, Arts, and Social initiatives.

POVs (Points of View)

Encouraged diverse perspectives through interviews and opinion pieces from students and Faculty, fostering a sense of inclusion and belonging.

Reducing Cost of Acquisition through Brand Awareness

Showcase the innovative courses ffered and the high caliber of faculty to attract aspirational learners.

Segmented Target Positioning (STP)

Used targeted brand awareness campaigns to reach specific audience segments that relate to LPU’s diverse content.

Leveraging Created Content

Utilized stories, achievements, and relatable content to connect with potential students through social media, search ads, and email marketing.

Generating Engagement and Response

Built strong engagement and connections with prospective students early, Creating a community feel and fostering trust.

Pre-Admission Cycle Activation

Established brand presence and generated expressions of interest ahead of the admission Cycle, reducing acquisition costs by tapping into an engaged audience.

Increasing Fees and Reaching New Target Groups

Join a community that’s redefining success—one student at a time.

Meta-Led Campaigns

Focused on Instagram to target
high-intent audiences through
performance marketing funnels.

TOFU (Top of Funnel)

Used rebranded video content and eye-catching artworks to build brand awareness and attract a broader demographic.

MOFU (Middle of Funnel)

Engaged prospects with in-depth program details, testimonials, and interactive sessions to nurture interest.

BOFU (Bottom of Funnel)

Employed targeted ads and incentives to drive conversions, resulting in higher registrations and attracting a premium audience segment.

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Let’s Build Something Extraordinary.

Have a vision? Let’s bring it to life. Reach out and let’s craft the future of your brand together.