National Gallary of
Modern Art
Elevating Cultural Legacy through Integrated Strategies
OBJECTIVES
3-Pillar Framework for Brand Growth
01
Heritage & Identity-Driven Storytelling Strategy
02
Influencer and Media Strategy
03
Social Media and Content Strategy
OBJECTIVE 1
Heritage and Identity-Driven Storytelling Strategy

Reinforce NGMA’s role as a modern art torchbearer by reimagining its narrative through innovative, engaging content.

Approach & Execution:
  • Awareness Campaign – “Life & Times of Artists”
    Launched a 12-part reel series on Roerich and Sher-Gil, exploring symbolism, Himalayan influence, feminism, and modernism.
  • NGMA Curated Content
    Produced reels and posts showcasing hidden artworks, color symbolism, and global artistic connections.
OBJECTIVE 2
Influencer and Media Strategy

Amplify NGMA’s visibility through curated influencer partnerships and immersive experiential marketing.

Influencer Management

Curated a cohort of micro-influencers in art, lifestyle, and culture with narrative-led content directions.

Experiential Events

Hosted “Art Beyond Canvas” featuring olfactory experiences inspired by Roerich and Sher-Gil’s masterpieces.

Influencer Engagement

Integrated branded gifting (custom scent kits, NGMA memorabilia) and captured real-time influencer testimonials.

Collaborative Campaigns

Co-created storytelling assets blending art, fragrance, and curatorial insights through walkthroughs and video bytes.

NATIONAL GALLERY OF MODERN ART
Perfumer
OBJECTIVE 3
Social Media & Content Strategy

Drive sustained engagement and event success through a multi-pillar content strategy and targeted amplification.

Approach & Execution:
  • Structured Content Pillars
     Focused on legacy storytelling, behind-the-scenes insights, and event highlights to deepen audience connection.

  • Event Promotion & Amplification
     Rolled out pre-event teasers, live event coverage, and post-event reels supported by influencer collaborations.
Results and
Impact

Reframed NGMA as a vibrant cultural destination—preserving heritage while connecting with a modern global audience

Generated significant buzz, driving digital amplification and expanding NGMA’s cultural footprint across key platforms.

Strengthened NGMA’s modern identity, boosted digital interactions, and translated online engagement into physical footfall.

Algo8

Repositioned Algo8 as a leader in AI solutions with a precise and innovative brand identity.

Ikigai school of AI

Established Ikigai School of AI’s brand identity, reflecting innovation and accessibility.

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