All India Management Association
Establishing AIMA’s flagship courses as a top choice for management aspirants.
National Museum
Elevating Cultural Legacy through Integrated
Strategies
3-Pillar Framework for Brand Growth
01
Heritage & Identity-Driven
Storytelling Strategy
02
Influencer and Media
Strategy
03
Social Media and Content
Strategy
Heritage and Identity-Driven Storytelling Strategy
Reinforce NGMA’s role as a modern art torchbearer by reimagining its narrative through innovative, engaging content.
Approach & Execution:
- Awareness Campaign – “Life & Times of Artists”
Launched a 12-part reel series on Roerich and Sher-Gil, exploring symbolism, Himalayan influence, feminism, and modernism. - NGMA Curated Content
Produced reels and posts showcasing hidden artworks, color symbolism, and global artistic connections.
Influencer and Media Strategy
Amplify NGMA’s visibility through curated influencer partnerships and immersive experiential marketing.
Influencer Management
Curated a cohort of micro-influencers in art, lifestyle, and culture with narrative-led content directions.
Experiential Events
Hosted “Art Beyond Canvas” featuring olfactory experiences inspired by Roerich and Sher-Gil’s masterpieces.
Influencer Engagement
Integrated branded gifting (custom scent kits, NGMA memorabilia) and captured real-time influencer testimonials.
Collaborative Campaigns
Co-created storytelling assets blending art, fragrance, and curatorial insights through walkthroughs and video bytes.
Influencer and Media Strategy
Amplify NGMA’s visibility through curated influencer partnerships and immersive experiential marketing.
Influencer Management
Curated a cohort of micro-influencers in art, lifestyle, and culture with narrative-led content directions.
Experiential Events
Hosted “Art Beyond Canvas” featuring olfactory experiences inspired by Roerich and Sher-Gil’s masterpieces.
Influencer Engagement
Integrated branded gifting (custom scent kits, NGMA memorabilia) and captured real-time influencer testimonials.
Collaborative Campaigns
Co-created storytelling assets blending art, fragrance, and curatorial insights through walkthroughs and video bytes.
Results and
Impact
Impact
Reframed NGMA as a vibrant cultural destination—preserving heritage while connecting with a modern global audience
Generated significant buzz, driving digital amplification and expanding NGMA’s cultural footprint across key platforms.
Strengthened NGMA’s modern identity, boosted digital interactions, and translated online engagement into physical footfall.
Algo8
Repositioned Algo8 as a leader in AI solutions with a precise and innovative brand identity.
Ikigai school of AI
Established Ikigai School of AI’s brand identity, reflecting innovation and accessibility.
Let’s Build Something Extraordinary.
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