Salarjung Museum

Salar Jung Museum

Digitally Reviving a Continental-Legacy

3-Pillar Framework for Cultural Revival and Digital Growth

Bring the museum’s global collection and rich artefacts into fresh digital narratives, using social-media artwork, posters and creative visuals that re-present heritage for a modern audience.

Transform physical galleries and exhibitions into immersive digital journeys, through recorded walkthroughs, gallery-highlight videos and curated online showcases to increase accessibility and interest beyond on-ground visitors.

Leverage influencer collaborations, cultural events and youth-oriented programs to build community engagement, drive conversation around heritage, and position the museum as an active cultural hub.

Digital Revival of the Museum’s Collection

To reintroduce the museum’s artworks to modern audiences, we developed:

Contemporary Social-Media Artworks:

Posters, digital creatives and visual reinterpretations that spotlight key artefacts in a fresh, youth-friendly visual language.

Narrative-Led Visual Storytelling:

Content that contextualises heritage pieces through simple, compelling stories.

New-Age Heritage Positioning:

Reframed classical works for relevance in today’s digital visual culture, expanding appeal across younger demographics.

Immersive Digital Showcases for Galleries & Exhibitions

To bridge on-ground experiences with online audiences, we produced:

Recorded Gallery Walkthroughs:

High-quality video tours capturing the ambience, scale and narrative of each gallery.

Curated Exhibition Highlights:

Videos and reels showcasing iconic artefacts, key themes and curatorial insights.

Accessible Online Explorations:

Seamless digital formats enabling viewers to experience museum spaces beyond physical limitations.

Community Engagement Through Events & Collaborations

To build active cultural participation and expand the museum’s reach, we executed:

Influencer Collaborations:

Partnered with creators, art voices and cultural storytellers to spark conversation and visibility.

Youth-Centric Programs:

Workshops, Children’s Week initiatives and participatory events encouraging young visitors to engage with heritage.

Cultural Events & Launches:

Strategic moments that position the museum as a vibrant cultural hub and drive continuous public interest.

Results and
Impact

Strengthened emotional connection with audiences through modern, relatable storytelling built around heritage.

Expanded the museum’s digital footprint, increasing online visibility, engagement and recall across platforms.

Increased curiosity and footfall through immersive digital previews, making the museum more accessible to new-age learners and families.

Positioned the museum as a lively cultural destination, not just a historic institution, but an active part of the city’s creative ecosystem.

Have a vision? Let’s bring it to life. Reach out and let’s craft the future of your brand together.

All India Management Association

Algo8

Ikigai school of AI