Shri Ramswaroop Memorial University

Empowering students to lead, create, and shape the SRMU experience.

3-Pillar Framework for Student-Centric Growth

Built a people-led storytelling framework that highlighted SRMU’s academic culture, campus life, and real student experiences through authentic, modern narratives.

Strengthened digital engagement by amplifying event coverage, student-faculty interactions, and community-driven conversations across platforms.

Launched SRMU Inner Circle, a structured student ambassador program designed to build peer-led influence, content creation, and cultural participation.

Developed bold, modern layouts showcasing SRMU’s innovation-centric positioning, highlighting programs, achievements, and campus strengths through clean, contemporary visuals.

Crafting a People-Led Narrative

To showcase SRMU’s academic strengths and campus culture, we built a storytelling framework rooted in authenticity and aspiration.

Student & Faculty Stories:

Shot reels and interviews that highlighted academic journeys, personal achievements, and everyday experiences.

Academic Visibility:

Explained programs and departments through short-form content that simplified learning pathways.

Campus Life:

Captured daily student life, clubs, and cultural moments to build emotional connection with prospective students.

Digital Coverage & Engagement

Brought SRMU’s campus energy online by turning real moments into shareable digital content.

Event Documentation:

Covered festivals, academic events, workshops, and competitions with immersive on-ground storytelling.

Community Connection:

Highlighted candid student interactions, faculty insights, and behind-the-scenes campus moments.

Extended Reach:

Converted on-campus activities into digital conversations, expanding SRMU’s presence across social platforms.

SRMU Inner Circle | Student Ambassador Program

Built a structured, high-engagement ambassador ecosystem to amplify student voices.

Recruitment & Interviews:

Selected standout students through interviews to form the first cohort of SRMU Inner Circle.

Content & Tasks:

Assigned monthly content tasks, reels, posts, campus highlights, department spotlights to generate student-led storytelling.

Cultural Participation:

Encouraged ambassadors to represent SRMU in cultural events, workshops, and campus activities, enhancing visibility.

Peer Influence:

Positioned ambassadors as relatable voices for prospective students, boosting trust and engagement across platforms.

Campaign Kit:

Designed exclusive SRMU Inner Circle logo and merchandise to give ambassadors a recognisable, cohesive identity during campus events, content shoots and official representation.

Creating a Distinct Digital Identity through Social Media Artworks

Focused on transforming routine communication into visually-led narratives that resonated with students, parents, and prospective learners through high-impact social media artworks.

Future-Ready Communication:

Developed bold, contemporary artworks that showcased SRMU’s academic strengths, innovative programs, and institutional positioning in a visually compelling format.

Student-Centric Stories:

Designed visuals, aspiration-driven artworks, and student highlight posts using expressive compositions and illustrated overlays that celebrated imagination, ambition, and personal journeys.

Achievement Showcases:

Created placement success artworks with a strong portrait-driven approach, ensuring each student’s accomplishment was highlighted with clarity, confidence, and brand consistency.

Unified Brand Aesthetic:

Established a cohesive visual language across colours, typography, layouts, and iconography, building a recognisable, scroll-stopping identity for SRMU across platforms.

Results and
Impact

Reframed SRMU as a vibrant, student-first university where learning, culture, and opportunities feel alive.

Achieved strong growth in engagement and reach through consistent student-driven storytelling.

Strengthened SRMU’s digital identity as a dynamic campus hub, with increased visibility for events, programs, and cultural activities.

Enhanced SRMU’s visual cohesion across all channels, establishing a memorable and easily recognizable identity with broad appeal.

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Let’s Build Something Extraordinary.

Have a vision? Let’s bring it to life. Reach out and let’s craft the future of your brand together.