Victoria Memorial Hall wanted to step beyond the marble and history books — to connect with audiences who might scroll past a monument but pause for a story.

Lokpriy designed an influencer-led campaign that reintroduced the monument as a living experience. Through reels featuring creators exploring the site, the campaign highlighted the Memorial’s architecture, ambience, and cultural depth in ways both cinematic and personal.

Each reel followed a simple idea: history can speak — you just have to listen differently. The creators’ styles ranged from poetic voiceovers to candid explorations, allowing the audience to see the monument through varied creative lenses.

The response proved how powerful storytelling can be for heritage. Over 100K views and thousands of organic interactions turned a historic landmark into a trending moment, bridging the gap between digital culture and India’s living history.