Victoria Memorial Hall

Victoria Memorial
Hall Kolkata

Reposition Victoria Memorial Hall as a contemporary cultural hub through story-driven digital narratives blending art, architecture, and history.

3-Pillar Framework for Cultural Revival and Digital Growth

Reposition Victoria Memorial Hall as a contemporary cultural landmark by weaving its art, architecture, and history into engaging, story-driven digital narratives.

Transform on-ground exhibitions and heritage programs into immersive digital experiences that invite public participation, emotion, and dialogue.

Amplify Victoria Memorial Hall’s voice through strategic influencer collaborations, visual storytelling, and digital community-building—bridging heritage with modern cultural expression.

Reimagining Heritage through Digital Storytelling

As one of India’s most treasured landmarks, Victoria Memorial Hall carries stories that transcend generations. This objective focused on transforming those stories into engaging, visual narratives that connected with contemporary audiences.

Cultural Immersion:

Brought the Hall’s art, sculptures, and architecture to life through cinematic short-form videos and creative visuals that invited emotional connection.

Archival Depth:

Showcased rarely seen documents, restoration journeys, and curator insights to reveal the meticulous craftsmanship and care behind every artifact.

Modern Accessibility:

Balanced historical accuracy with relatable digital storytelling to make heritage feel relevant to younger viewers and new audiences.

Transforming Experiences into Conversations

Every on-ground program — from exhibitions to cultural events — was re-envisioned as a digital experience that extended far beyond the museum walls.

Interactive Storytelling:

Designed digital walkthroughs and virtual guided tours to let audiences explore the monument’s art, gardens, and biodiversity.

Event Narratives:

Converted live activations into multi-phase stories — teasers, real-time visitor perspectives, and post-event reflections — sustaining momentum across platforms.

Community Participation:

Encouraged visitors, experts, and enthusiasts to co-create content, turning the Hall into a living conversation between history and its admirers.

Amplifying Heritage through Influencer and Community Voices

To expand reach and authenticity, Lokpriy introduced a human-centric influencer and digital outreach strategy that brought new energy to heritage communication.

Collaborative Storytelling:

Partnered with creators in art, culture, and travel to reinterpret VMH’s legacy through their personal lens — making history feel personal and current.

Exclusive Walkthroughs:

Hosted curated experiences for select influencers and culture ambassadors, resulting in organic stories, reels, and visual essays shared across social platforms.

Sustained Engagement:

Built a content ecosystem where influencer narratives, institutional updates, and visitor-led stories continued to reinforce VMH’s evolving digital presence.

Results and
Impact

Cultural
Revival:

Repositioned Victoria Memorial Hall as a living cultural institution — driving renewed public interest and emotional connection through digital storytelling.

Audience
Growth:

Increased Facebook views by 23% and Instagram reach by 55% within two months of campaign rollout, expanding VMH’s digital visibility across key audience groups.

Engagement
Surge:

Doubled overall social media interactions — with Instagram engagement up by 107%, and Facebook sustaining 3,700+ monthly interactions through consistent creative publishing.

Community
Connection:

Achieved over 9 lakh total impressions through influencer collaborations, live event coverage, and participatory digital campaigns that brought heritage closer to the public.

Sustained Digital
Presence:

Established a continuous content rhythm blending archival depth, visual creativity, and audience dialogue — ensuring long-term relevance beyond the campaign period.

Have a vision? Let’s bring it to life. Reach out and let’s craft the future of your brand together.

All India Management Association

Algo8

Ikigai school of AI