Every artefact has a story, but on social media, attention spans are short. The challenge was to translate India’s vast cultural heritage into short, engaging visuals that people would stop and listen to.

Lokpriy’s approach was simple: let the artefacts speak.
Using rich voiceovers and close-up visuals, the Informational Voiceover Reels series revealed the craftsmanship, symbolism, and meaning behind selected artefacts in the National Museum’s collection.

Each video offered a moment of discovery. Viewers not only saw the artefacts but understood their context and significance.
The campaign made history accessible, emotional, and shareable—turning curiosity into connection and helping the museum reach audiences who had never visited before.